LG Electronics (LG) CEO William Cho and key executives presented the company’s 2025 business strategy during a press conference for Korean media in Las Vegas, Nevada. CEO Cho emphasized the importance of building structural competitiveness and pursuing qualitative growth through refined execution strategies tailored to rapidly evolving global markets.
“Amidst unprecedented market uncertainties and a shifting competitive landscape, we require a fundamentally different level of strategies and precise execution,” Cho stated.
Progress and Vision: Future Vision 2030
Cho highlighted advancements in LG’s innovative business models, including its subscription service and webOS-based advertising and content platforms. Despite delays in global market recovery and growing geopolitical risks, LG continues to adapt to the competitive paradigm shift from price-focused competition to a more sophisticated emphasis on technology.
Aligned with its Future Vision 2030, LG aims to transform from a device-centric business into a smart life solutions provider, expanding into mobility and commercial spaces. By leveraging its deep customer understanding and technological expertise, LG is focused on delivering enhanced customer experiences.
“By focusing on delivering differentiated customer value, we will create continuous growth,” Cho added.
Driving Growth Through New Business Models
LG is enhancing its market presence through subscription-based services and online brand shops. These initiatives combine devices and services for greater convenience and recurring revenue while allowing customers to tailor their usage to personal needs.
In 2024, LG’s subscription services revenue exceeded KRW 2 trillion, surpassing the target of KRW 1.8 trillion. The company aims to triple this figure by 2030, positioning subscription services as a key growth driver.
LG’s webOS platform-based services are also on track for significant growth, leveraging its global product base to provide content, advertising, and services. In 2024, LG’s webOS-based advertising and content business exceeded KRW 1 trillion in revenue, with plans to expand into new domains such as IT products, vehicle infotainment systems, and AI-powered Digital Out of Home (DOOH) solutions.
Expanding B2B Opportunities: HVAC and Beyond
LG is accelerating growth in the B2B sector, particularly in its HVAC business, which is supported by the new LG Eco Solution Company. Offering high-efficiency solutions ranging from residential air conditioners to commercial applications, LG aims to lead in energy-efficient technologies.
By 2030, LG expects B2B revenue to account for 45% of its total revenue, up from 35% in 2024. The company’s localized R&D, production, and maintenance structures are key to its strategy for delivering region-specific solutions.
Commitment to Innovation and Structural Competitiveness
LG is intensifying its focus on future technology R&D, prioritizing eight core areas: software, system-on-chip, AI, robotics, materials, standards, next-generation computing, and cloud/data. CEO Cho’s “3B” strategy – Build, Borrow, and Buy – will guide internal development, partnerships, and acquisitions to solidify LG’s technological leadership.
To strengthen structural competitiveness, LG is introducing a new CEO-led task force system to oversee advancements in product innovation, manufacturing efficiency, and R&D. This system will enable the company to address intensifying global competition while remaining resilient to external uncertainties.
Sustained Investments for Long-Term Growth
Despite the challenging business environment, LG is committed to strategic investments in facilities, R&D, and portfolio transformation. By 2030, LG plans to invest more than KRW 50 trillion to secure qualitative growth and future business competitiveness.
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