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CES 2025 Guide: Meet 3 Startups That are Taking on the World With Samsung C-Lab

At CES 2025, Samsung Electronics’ C-Lab exhibition has captured global attention, spotlighting innovation and excellence in Korea’s startup ecosystem. Through C-Lab Outside, Samsung’s incubation program for external startups, and C-Lab Inside, an in-house initiative for employees, the exhibition featured 15 startups and projects, including CES Innovation Award winners like Pinpoint, Quester, and GhostPass.

The program highlights Samsung’s commitment to nurturing groundbreaking ideas and providing startups with global exposure, customized consulting, and the opportunity to present their innovations on a world stage.

Pinpoint: First Step Toward Global Recognition With C-Lab

▲ Pinpoint employees full of spirit as they vow to expand their business globally Photo credit: Samsung

Pinpoint debuted its IoT-integrated management system, winning a CES Innovation Award in the Smart Cities category. The system enhances operational efficiency for building managers and delivers user-friendly experiences, such as app-based services for reservations, parking, and robot deliveries.

“We aim to gauge the response of the global market and actively seek opportunities for collaboration through participation in CES,” said Jin Hyuk Ahn, CEO of Pinpoint. “Thanks to C-Lab’s structured support, we are excited and proud to be able to present our solutions on a global stage, where many consumer-oriented products and services compete with each other,” he added. “It was challenging to fully understand the judging criteria and convey our core strengths, but the case studies and data preparation guides provided by C-Lab were invaluable.”

▲ Pinpoint CEO Jin Hyuk Ahn Photo credit: Samsung

Pinpoint is enhancing its technology by piloting its solutions in conjunction with SmartThings Pro, an advanced enterprise version of Samsung’s SmartThings platform, and b.IoT, Samsung’s integrated building management solution. After sharing its vision with the world at CES 2025, Pinpoint plans to continue further enhancing user experience-driven space planning and design toward becoming the gold standard in the industry.”

Quester: Locally Discovered by C-Lab, Globally Recognized at CES

▲ Quester employees expressing how excited they are to be part of CES for their first time Photo credit: Samsung

Emerging from C-Lab Outside Daegu, Quester showcased its high-performance hand-tracking glove technology, earning an Innovation Award in the XR Technologies category. Using sensor fusion, Quester’s gloves deliver precise motion tracking for applications in immersive content, robotics, and motion capture.

At its booth at CES 2025, Quester focused on demonstrating its technological strengths and development direction through prototypes.

“By researching hand-tracking technology starting with virtual experimental content, we were able to develop an innovative solution with universal applicability,” said Jeongwu Lee, CEO of Quester. “Through the infrastructure of C-Lab Outside Daegu, along with various consulting opportunities and the experience acquired from promoting our technology at domestic technology fairs, we were able to grow further.”

GhostPass: Expanding Beyond Korea With C-Lab’s Support

▲ GhostPass employees posing for a photo with their CES 2025 Best of Innovation Award trophy Photo credit: Samsung

GhostPass, a 2023 C-Lab graduate, returned to CES with its biometric authentication technology, earning the Best of Innovation Award in the FinTech category. The startup’s solution ensures privacy by storing biometric data directly on users’ devices, enabling secure, server-free authentication for fintech and access management.

▲ GhostPass’ CES 2025 Best of Innovation Award (FinTech category) next to a video demonstrating how the startup’s biometric authentication solution can be used for in-store payment Photo credit: Samsung

GhostPass’ biometric authentication solution is characterized by its two-factor authentication technology. The technology stores biometric information, such as facial and iris data, only on the user’s smartphone rather than on a server or separate device and supports remote authentication from other devices. This increases security and allows users to manage their biometric information directly on their devices. The solution is also expected to help businesses reduce operational costs by eliminating the need for server-based storage.

“As a member of the C-Lab Family, we’ve had the opportunity to participate in global exhibitions and receive valuable feedback from industry stakeholders worldwide,” said Seongwan Lee, CEO of GhostPass.

Samsung’s C-Lab at CES 2025 has reaffirmed its role as a launchpad for Korean startups, enabling them to showcase cutting-edge solutions to global audiences. With its continued support, Samsung is driving innovation and strengthening Korea’s position as a hub for entrepreneurial excellence.

For more information, visit Samsung Newsroom.

Text and photo source: Samsung

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