Cookie Policy

This Cookie Policy sets out how Expert Magazine owned by Expert International GmbH, having the address on Baarerstrasse 22, CH-6300 Zug, Switzerland, uses cookies and other digital technologies on the website (the “Website”). This cookie policy sits in line with the Act on the Implementation of the General Data Protection Regulation (Act), the General Data Protection Regulation (GDPR) and the Privacy and Electronic Communications Regulations (PECR) and should be read in line with our Privacy Policy. If you have questions or comments, please contact us using

What are cookies?

Cookies are small (temporary) text files that we transfer to your device that enable the collection of data from your device (“Cookies”). Please see our privacy policy for information on how we process personal data collected on our website.

Why does Expert Magazine use cookies?

Expert Magazine uses cookies on the Website to operate the Website, to measure visits to the Website, to provide social media functionality and to enable advertising and targeted advertising. We use the following categories of cookies:

Essential cookies: these cookies are essential for the website to function and cannot be disabled in our systems. They are usually set in response to your actions when you request a service, such as changing your privacy settings, when you sign in or when you fill out a form. You can set your browser to notify you of these cookies or to block them. However, blocking them will cause parts of the website to stop working. These cookies do not store personally identifiable information.

Functional cookies: These cookies enable the website to provide improved functionality and personalisation. They are set either by us or by third parties whose services we have added to our pages. If you do not allow these cookies, these services may not function properly.

Analytics or performance cookies: These cookies allow us to count visits and track traffic flows so that we can measure and improve the performance of our website. They help us to know which pages are most and least popular and to see how visitors move around the site. All the information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our website and will not be able to monitor its performance.

Social media and advertising cookies: These cookies are set by a number of social media services that we have added to the website to enable you to share our content with your friends and networks. They are able to track your browser on other websites and build a profile of your interests. This may affect the content and messages you see on other websites you visit. If you do not allow these cookies, you may not be able to use or see these sharing tools.

How can I make choices about cookies and my privacy?

You can manage your cookie settings using the setting options listed below or by configuring your browser settings. Most browsers are pre-set to accept cookies by default. However, you can configure your respective browser so that it only accepts certain cookies or not at all. You can also use your browser settings to delete cookies already stored in your browser or to have the storage period displayed. Furthermore, it is possible to set your browser to notify you before cookies are stored. Since the various browsers can differ in their respective functions, we ask you to use the respective help menu of your browser for the configuration options. If you would like a comprehensive overview of all third-party accesses to your Internet browser, we recommend that you install specially developed plug-ins for this purpose.

  • Disabling cookies in Internet Explorer: Select the “Tools” menu and then “Internet Options” > Click on the “Privacy” tab > Select the appropriate setting.
  • Disabling cookies in Google Chrome: Click Settings > Advanced > Under Security and Privacy, select Content Settings > Click on “Cookies”.
  • Disabling cookies in Safari: Go to Preferences > Privacy > Click on “Remove all website data”
  • Disabling cookies in Firefox: Select the “Tools” menu and then “Options” > Click on the “Privacy” icon > Click on the “Cookie” menu and select the desired options.
  • Disabling cookies in Opera: Opera 6.0 and later versions > Go to the “File” > “Preferences” menu.

What cookies does Expert Magazine use?

First-party and third-party cookies commonly used on the Sites are listed in the table below. We strive to keep this list current and will update it accordingly. In any case, you can always manage all cookies and other tracking technologies used on the Websites.

CookieType DescriptionLifespan
_fbpAdvertisementThis cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.3 months
locAdvertisementAddThis sets this geolocation cookie to help understand the location of users who share the information.1 year 1 month
frAdvertisementFacebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.3 months
_gaAnalyticsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.2 years
_gidAnalyticsInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website’s performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.1 day
_gat_gtag_UA_150844037_1AnalyticsSet by Google to distinguish users.1 minute
uvcAnalyticsSet by to determine the usage of service.1 year 1 month
at-randAnalyticsAddThis sets this cookie to track page visits, sources of traffic and share counts.never
__atuvcFunctionalAddThis sets this cookie to ensure that the updated count is seen when one shares a page and returns to it, before the share count cache is updated.1 year 1 month
__atuvsFunctionalAddThis sets this cookie to ensure that the updated count is seen when one shares a page and returns to it, before the share count cache is updated.30 minutes
_gatPerformanceThis cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites.1 minute

Facebook Pixel, Facebook Custom Audiences and Facebook Conversion

Within our website, the so-called “Facebook Pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), is used.

With the help of the Facebook pixel, it is possible for Facebook to determine you as a visitor to our website as a target group for the display of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g., interests in certain topics or products determined on the basis of the web sites visited) that we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not have a harassing effect. With the help of the Facebook Pixel, we can further track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”).

The processing of data by Facebook takes place within the framework of Facebook’s data usage policy. Accordingly, general information on the display of Facebook ads, in the data use policy of Facebook. Specific information and details on the Facebook pixel and how it works can be found in Facebook’s help section.

For the processing of data for which Facebook acts as data processor, we have concluded a data processing contract with Facebook in which we oblige Facebook to protect our customers’ data and not to pass it on to third parties.

You can object to the collection by the Facebook pixel and use of your data to display Facebook ads. To control what types of ads are displayed to you within Facebook, you can visit the page set up by Facebook and follow the instructions there on the settings for usage-based advertising.  The settings are platform-independent, i.e., they are applied to all devices, such as desktop computers or mobile devices. You can also opt out of the use of cookies for reach measurement and advertising purposes via the Network Advertising Initiative opt-out page and additionally via the US web site or the European web site

Use of AddThis Plugins

Our website uses so-called social plugins (“plugins”) of the bookmarking service AddThis, which is operated by AddThis LLC, Inc. 8000 Westpark Drive, Suite 625, McLean, VA 2210, USA (“AddThis”). You can find an overview of the AddThis plugins and their appearance here: When you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the AddThis servers. The content of the plugin is transmitted directly to your browser by AddThis and integrated into the page. Through the integration, AddThis receives the information that your browser has called up the corresponding page of our website and stores a cookie on your end device to identify your browser. This information (including your IP address) is transmitted by your browser directly to an AddThis server in the USA and stored there. AddThis uses the data to create anonymised user profiles, which serve as a basis for personalised and interest-based advertising targeting of visitors to websites with AddThis plugins. For the purpose and scope of the data collection and the further processing and use of the data by AddThis, please refer to the privacy policy of AddThis: If you wish to object to the collection of data by AddThis for the future, you can set a so-called opt-out cookie, which you can download from the following link: You can also completely prevent the loading of AddThis plugins with add-ons for your browser, e.g., with the script blocker “NoScript” (

Google Analytics

Expert Magazine uses Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google uses cookies. The information generated by the cookie about the use of the online offer by the users is usually transmitted to a Google server in the USA and stored there.

Google will use this information on our behalf for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. In doing so, pseudonymous user profiles can be created from the processed data.

We only use Google Analytics with IP anonymisation activated. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by the user’s browser will not be merged with other data from Google.

Users can change or revoke the storage of cookies by making the appropriate setting in the Cookie Policy.

For more information on Google’s use of data for advertising purposes, settings and opt-out options, please visit the Google Privacy Policy.

Social Network Interaction and Widgets: Social network widgets, buttons and plug-ins on the Website passively transmit data relating to social network members on the relevant social network. These technologies may allow a social network to personally identify its members and know the web sites its members have visited. This is always the case when social network buttons are embedded. If you are a member of a social network or use web services in these categories, you should check the privacy policies of these services to find out what data they collect and whether the respective service offers options on how the data is collected and used. If you disable advertising cookies, the passive tracking associated with these buttons will be blocked on our website.

Changes to our cookie policy

We reserve the right to change our privacy policy at any time. However, you will always find the latest version on this page.


If you have any questions about this policy or the practices of the Site, you can contact us.

Read also about our Privacy Policy.