The Consumer Electronics Show (CES) 2025, the world’s largest electronics exhibition, began in Las Vegas on January 7. Among the standout exhibitors, Samsung Electronics attracted significant attention with its innovative booth design, embodying the company’s “AI for All” vision and its seamless AI ecosystem that integrates home, work, and travel.
Samsung’s Vision Highlight Zone
At the heart of the booth was the Vision Highlight Zone, providing a glimpse into the future of smart living. Powered by advanced technologies such as SmartThings and Samsung Knox, this area showcased how AI and IoT solutions can transform daily life. Each section of the booth illustrated AI-driven innovations tailored for various settings, including:
Homes: Optimized environments for convenience and efficiency.
Shared Residential Spaces: Smart solutions for community living.
Offices and Commercial Spaces: Enhanced productivity and security.
Vehicles and Marine Vessels: Cutting-edge mobility and connectivity solutions.
Samsung’s booth was a testament to the boundless potential of AI and IoT, demonstrating how these technologies can seamlessly enhance every aspect of life.
Watch the video below to see how Samsung’s booth brought this AI-powered vision to life and captivated visitors at CES 2025.
Home of the Future: Samsung Redefines the Standard for Smart Homes
At CES 2025, Samsung Electronics unveiled its vision for the future of modern living, offering a glimpse into how AI is reshaping smart homes. Through immersive displays at the Las Vegas Convention Center, Samsung introduced five thematic zones: “Home for Efficiency,” “Home for Wellness,” “Home for Loved Ones,” “Home for Productivity,” and “Home for Art.” These zones showcased Samsung’s dedication to creating personalized and intelligent living experiences.
Home for Efficiency
This zone demonstrated how AI and SmartThings technology optimize household tasks and energy management. Visitors saw solutions like the Bespoke AI Laundry Combo™, which seamlessly integrates washing and drying cycles, and the Bespoke AI Steam™, a smart cleaning appliance designed for autonomous floor care. Attendees were particularly impressed by AI Energy Mode, which helps reduce utility costs and improve energy conservation.
Home for Loved Ones
Samsung showcased solutions for family, pets, and plants, including SmartThings-enabled incident detection and emergency alerts. The Galaxy SmartTag2 also captivated attendees with its ability to track pets and enhance connectivity for loved ones.
Home for Productivity
Designed for work and study, this zone highlighted the Galaxy Book5’s AI Select feature, which simplifies information access and enhances productivity.
Home for Art
Samsung’s partnership with institutions like the Musée d’Orsay and MoMA brought world-class art to life through its displays. This immersive experience demonstrated how technology can seamlessly blend culture and innovation.
Samsung’s CES 2025 exhibition reflected its commitment to advancing the Intelligent Home, offering solutions that enhance safety, convenience, and personalization for users worldwide.
Text source: Samsung
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