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Six months after the Swedish launch, the POWERS customer club has reached one million members

Just over six months ago, POWER took over MediaMarkt’s Swedish operations. The MyPOWER customer club has since experienced tremendous growth, and now the electronics chain can reveal that the club has reached one million members in Sweden.

Since the takeover of MediaMarkt’s Swedish operations in August, POWER’s member club MyPOWER has grown steadily. Internal statistics show that as many as one in two customers choose to join MyPOWER, and now the club has passed the milestone of one million members. The strong growth can largely be explained by the generous and unique bonus system, where members receive a two percent bonus on all purchases. In addition, MyPOWER members account for approximately 62 percent more turnover compared to non-members, while visiting the chain an average of 54 percent more often than non-members.

The fact that we are now one million POWER fans in Sweden after only six months is a fantastic proof that our concept pays off and that our business is appreciated! This feels incredibly fun and we look forward to continuing to offer all current and prospective MyPOWER members exclusive offers and the industry’s best bonus system, says Robert van Toor, CEO of POWER Sweden.

MyPOWER is the industry’s only customer club that directly gives bonuses on all purchases. As a member, you get exclusive offers on selected products and always a two percent bonus. The bonus can be redeemed and used no earlier than 15 days after the time of purchase when the bonus was earned, and then applies to the entire range.

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