A celebration of the Coffee ritual
De’Longhi has officially unveiled its latest global campaign, “Perfetto 3.0,” featuring Academy Award–winning actor Brad Pitt. Premiered at the Venice Film Festival, the new campaign beautifully captures the emotions and sensory experiences behind the Perfetto coffee ritual — a moment that blends craftsmanship, design, and passion.
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Directed with cinematic elegance, Perfetto 3.0 continues the creative narrative launched in previous collaborations between De’Longhi and Brad Pitt. This new chapter goes beyond lifestyle — it embodies the essence of Italian passion, design, and the daily ritual that transforms a simple cup of coffee into an expression of identity.
The meaning behind “Perfetto 3.0”
“Perfetto” has always been more than just a tagline — it’s a philosophy. With Perfetto 3.0, De’Longhi aims to show that perfection is not about precision, but emotion: the warmth of freshly brewed coffee, the artistry of preparation, and the comfort of taking a moment to slow down.
Brad Pitt, as the face of the campaign, symbolizes this refined yet authentic experience. His understated performance reflects the De’Longhi spirit — effortless sophistication, grounded in quality and substance. The campaign emphasizes that coffee isn’t just a beverage; it’s a personal ritual that reconnects us with ourselves and others.
A Fusion of design, technology, and emotion
Shot in rich cinematic tones, the Perfetto 3.0 film mirrors the seamless blend of technology and design that defines De’Longhi’s coffee machines. Every frame highlights the brand’s meticulous attention to detail — from the texture of the beans to the smooth extraction process — showing how innovation and Italian craftsmanship come together in one perfect cup.
The campaign also aligns with De’Longhi’s vision of sustainable excellence. Through innovation in energy-efficient design and responsible sourcing, the brand continues to shape the future of home coffee culture on a global scale.
Text Source: DeLonghi Group
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