For years, the TV market was driven by one simple message: bigger is better. Screen size dominated marketing, product comparisons and purchasing decisions. Today, however, the definition of a premium big-screen TV has evolved far beyond inches. In modern homes, size alone is no longer enough.
From spectacle to experience
As living rooms have become multi-purpose spaces, large TVs are expected to deliver more than visual impact. Picture quality must adapt to real-life environments; bright rooms, open-plan layouts and varied viewing habits. This is where factors like brightness management, contrast control and anti-reflection coatings have become just as important as screen size itself.
A truly premium big screen today is one that performs consistently throughout the day, whether during a sunny afternoon or a dimly lit evening.
Smarter picture, not just bigger pixels
Advances in image processing now play a crucial role in defining quality. Modern TVs rely heavily on intelligent upscaling, scene recognition and motion optimisation to ensure that content looks sharp and natural regardless of source quality. A large screen can easily expose weaknesses in processing, making smart optimisation a key differentiator.
The premium experience is no longer about raw resolution alone, but about how intelligently the TV handles every frame.
Sound matters more than ever
As screens grow larger, expectations for audio performance rise as well. Consumers increasingly expect immersive sound without relying on external speakers. Integrated audio systems, spatial sound processing and better speaker placement are now part of the premium equation, turning the TV into a complete entertainment hub rather than just a display.
Design that respects the space
Big screens must now coexist with interior design. Slim profiles, minimal bezels, clean cable management and neutral finishes allow large TVs to blend into living spaces rather than dominate them. In many homes, a premium TV is one that feels intentional, not intrusive.
The new definition of premium
Today’s big-screen TVs are judged not by size alone, but by how well they adapt to everyday life. Picture intelligence, sound integration, energy efficiency and thoughtful design now define what premium truly means.
Bigger screens are here to stay, but it’s the experience around them that now matters most.
Text author: Ana Markunović
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