On November 14 and 15, 2025, Expert Acadesa held its first-ever Expert Acadesa Congress in Santa Cruz de Tenerife — an event that marks the beginning of a new strategic stage for the brand in the Canary Islands.
During the congress, Expert Acadesa presented its new development plan, fully aligned with Expert’s corporate strategy to create a more modern, unified and competitive image across all points of sale. This updated model strengthens the values that define the brand: unity, trust, professionalism, innovation and proximity.
The participation of FADESA, along with other key distribution partners, was essential in supporting this shared direction. Their involvement highlighted both the strategic importance of the Canary Islands within Expert’s European network and the role of strong collaboration in building a cohesive, future-ready retail ecosystem.
With more than 38 years of experience, Expert Acadesa has established itself as a leading reference in appliance distribution throughout the Canary Islands. Its mission remains clear: to offer associates a competitive, modern and consistent business model, while providing customers with a trusted, accessible and high-quality shopping experience.
This first congress marks a decisive milestone for Expert Acadesa — a moment that reinforces a collective commitment to continue growing, innovating and moving even closer to the needs of customers across the Canary Islands.
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