Intel is redefining how consumers experience technology this holiday season with the launch of its Intel Experience Store — an interactive, AI-powered activation opening in key cities around the world. Beginning in New York City, and expanding to London, Munich, Paris, and Seoul, the pop-up retail concept brings cutting-edge AI PC innovations directly to shoppers.
A global AI-powered showcase
The Intel Experience Store marks a new chapter in how consumers engage with personal computing. Developed in collaboration with major global retailers including Best Buy, Currys, MediaMarkt, Boulanger, and Coupang, the experience connects shoppers with Intel’s latest AI PC innovations and partner technologies from ASUS, Acer, Dell, Google, HP, Lenovo, LG, Microsoft, MSI, and Samsung.
Immersive and educational
Each location features hands-on zones that demonstrate how AI enhances creative work, productivity, learning, and gaming. Visitors can explore AI-driven tools that make PCs more intuitive, from image enhancement and intelligent content creation to real-time translation and smart performance management.
“Intel is excited to bring this AI-powered shopping experience — in collaboration with our global retail and technology partners — to shoppers around the world for the holiday shopping season,” said Brett Hannath, Corporate Vice President and Chief Marketing Officer at Intel. “This showcase gives shoppers an opportunity to see how Intel and its partners are powering new ways for communities to create, game, work, learn, and connect.”
Where and when
The Intel Experience Store will operate throughout the 2025 holiday season in five major markets:
- New York City: 1251 6th Avenue, Oct 29 – Nov 30
- London: 95 Oxford St., Oct 30 – Nov 30
- Munich: Viktualienmarkt 6, Oct 30 – Dec 6
- Paris: 14 Boulevard Poissonnière, Nov 4 – Nov 30
- Seoul: OPUS 407, Seocho-dong, Oct 31 – Nov 30
Celebrating the AI PC era
The concept builds on Intel’s 2024 London pilot, expanding the format into a multi-city, global initiative. The experience emphasizes Intel’s commitment to making AI computing tangible and accessible, reinforcing its leadership in shaping how consumers interact with next-generation devices.
The Intel Experience Store invites visitors to discover how AI transforms the everyday PC into a personalized, creative, and connected hub, just in time for the holiday shopping season.
Text source: Intel
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