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CES 2025 Guide: Sony Showcases ‘Creative Entertainment Vision’

Shaping the Future of Entertainment and Innovation

At CES 2025, Sony Group Corporation presented its long-term vision, “Creative Entertainment Vision,” outlining the company’s aspirations for the next decade. The booth focused on unleashing creativity, transcending boundaries, and expanding narratives across various forms of content and technology.

Highlights from Sony’s Press Conference

Hiroki Totoki, President, COO, and CFO of Sony Group Corporation, opened the press conference on January 6, joined by prominent leaders from various industries. Key announcements included:

  • Creative Freedom Initiatives: New solutions for spatial content creation and vehicle processing systems.
  • Expanding IP Value: Initiatives in anime, gaming, music, and location-based entertainment, such as an anime adaptation of Ghost of Tsushima: Legends, the launch of “Crunchyroll Manga,” and updates on The Last of Us season 2.
  • Mobility Innovation: Sony Honda Mobility unveiled the “AFEELA 1” EV, with orders beginning in 2025.

Guest speaker Roger Goodell, NFL Commissioner, joined to share updates on the evolution of sports entertainment.

Booth Overview

Sony’s booth (#20800) at the Las Vegas Convention Center features immersive exhibits aligned with the three pillars of its “Creative Entertainment Vision”: Creativity Unleashed, Boundaries Transcended, and Narratives Everywhere.

Visitors can explore:

“PXO AKIRA” Vehicle Processing System: A groundbreaking virtual production system combining robotic camera cranes, motion platforms, and LED volume technology to revolutionize vehicle filming.

“XYN™” Spatial Content Creation Tool: An integrated hardware-software solution leveraging Sony’s imaging and sensing technologies for efficient 3D content creation.

LEGO® Horizon Adventures™: A collaborative project featuring a teaser music video and behind-the-scenes insights, expanding the Horizon franchise.

Demon Slayer: Kimetsu no Yaiba Infinity Castle: An engaging experience themed around the popular anime series, complete with a photo booth and exclusive previews.

Immersive Entertainment Concept for The Last of Us: A proof-of-concept exhibit combining video, audio, and haptics for a fully immersive location-based experience.

Key Technologies and Partnerships

Sony also highlighted collaborations across industries to maximize the value of its content IP:

  • Partnerships with gaming studios, musicians, and film producers to create multi-faceted entertainment experiences.
  • Integration of cutting-edge technologies like 3D reconstruction, AI algorithms, and advanced sensors.
  • Experience the Future of Entertainment

Sony’s exhibition invites visitors to explore the limitless potential of co-creation, where creators, partners, and audiences come together to shape new realities and spark imaginations. The press conference and booth showcase how Sony is driving innovation and expanding the boundaries of entertainment through collaboration and technology.

Text source: Sony

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