December 2, 2024 – Samsung has unveiled an exciting new chapter in its partnership with Art Basel, introducing the first-ever Art Basel collection on the Samsung Art Store. This innovative collaboration kicks off at Art Basel Miami Beach, building on Samsung’s debut as Art Basel’s Official Visual Display Partner earlier this year in Basel, Switzerland.
As part of this partnership, Samsung is launching a quarterly series of curated contemporary art collections from Art Basel’s prestigious exhibiting galleries. The inaugural collection is available now, exclusively on the Samsung Art Store, allowing art enthusiasts worldwide to experience premier gallery works directly in their homes.
Transforming Homes into Galleries with The Frame
Available on Samsung’s iconic The Frame, the Art Store brings stunning art to life on the world’s best-selling lifestyle TV, which doubles as a piece of art itself. Subscribers can now explore gallery highlights from Art Basel alongside collections from renowned institutions like The Metropolitan Museum of Art, The Museum of Modern Art, and Musée d’Orsay.
Founded in 1970 by gallerists from Basel, Art Basel is the world’s premier art fair for modern and contemporary art. This year in Miami Beach, Art Basel will bring together 286 leading international galleries from 38 countries to present artworks of the highest quality across all media — from painting and sculpture to photography and digital works. Art Basel will once again reaffirm its unparalleled position as a platform for discovery and encounters that drive the art world.
“Art Basel’s mission is to power the world of art by connecting leading artists and galleries with art loving audiences,” said Noah Horowitz, CEO of Art Basel. “Our collaboration with Samsung allows us to extend that reach like never before by broadening access to leading galleries and significant works from established artists to a new generation of emerging talents.”
Immersive Experiences at Art Basel Miami Beach
As the Official Display Partner, Samsung is hosting the Samsung Art Store Collectors Lounge from December 4-8 under the theme “Bringing Art Home.”
Highlights include:
Art Showcases: See The Frame displayed with custom bezels from DecoTVFrames, delivering a museum-quality experience.
Panels with Industry Voices: Featuring discussions on women in art and technology and the future of digital art, these sessions spotlight the intersection of innovation and artistic expression.
Enhanced Viewing with The Frame
In 2024, The Frame introduced advanced features like Pantone Validated ArtfulColor Certification for lifelike visuals and Anti-Reflection Matte Display to minimize distractions. With sizes ranging from 32 to 85 inches, The Frame is designed to integrate seamlessly into any space, combining art, entertainment, and innovation.
A New Era of Art Accessibility
By merging cutting-edge technology with world-class art, Samsung is redefining how people experience and enjoy contemporary works. The Samsung Art Store and The Frame continue to empower art lovers to explore and connect with masterpieces from the comfort of their homes.
For more information, visit the Samsung Art Store and experience the Art Basel collection today.
Text source: Samsung
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