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Samsung Electronics Wins Big with 45 Awards, Including 2 Golds, at the 2024 International Design Excellence Awards

Recognition for Innovative Designs that Enhance Consumer Lifestyles

Samsung Electronics has been honored with 45 awards at the prestigious International Design Excellence Awards (IDEA) 2024. The company received two Gold, one Silver, and two Bronze awards, along with 40 Finalist recognitions, for its groundbreaking design solutions that elevate user experiences.

About IDEA:
The International Design Excellence Awards (IDEA), organized by the Industrial Designers Society of America (IDSA), is one of the most esteemed design competitions globally. Since its inception in 1980, the program has recognized achievements in industrial design across categories such as Home, Consumer Technology, and Digital Interaction. Key judging criteria include Design Innovation, User Benefits, and Social Impact.

Samsung’s Commitment to User-Centered Design:
Samsung’s award-winning designs reflect its focus on enhancing consumer lifestyles through innovation and technology. “These awards validate our ongoing commitment to pushing the boundaries of design, ensuring our products resonate with users,” said TM Roh, President and Head of the Corporate Design Center at Samsung Electronics. “We will continue to create designs that enrich lives while staying true to each product’s essence.”

Samsung Earned Two Gold Awards for These Exciting Innovations:

Samsung-Design-International-Design-Excellence-Awards-2024 / Image source: Samsung

Galaxy AI UX: This intelligent interface enhances daily communication, breaking language barriers with features like Interpreter and Live Translate, and improving productivity through tools like Note Assist, Browsing Assist, and Chat Assist.

Image source: Samsung

Sustainable Design Identity for Home Appliances Accessories: This concept introduces color-coded accessories, such as filters for vacuum cleaners and air purifiers, to simplify maintenance and disposal processes for users.

Silver Award Winner:

Galaxy Z Flip 5: The foldable smartphone stands out with its innovative form factor and larger cover display, offering an enhanced and intuitive user experience.

Image source: Samsung

Bronze Award Winners:

Galaxy Tab S9 Series: Combining the portability of a tablet with the power of a laptop, this device offers robust productivity tools for users on the go.

Image source: Samsung

AI Vision Inside1: Integrated into the Bespoke 4-Door Flex™ Refrigerator, this feature recognizes up to 33 types of fresh food and automates the user’s food list, enhancing kitchen management.

Image source: Samsung

Additional Finalists Across Various Categories:
Samsung also received recognition for several other innovative designs, including:

Neo QLED 8K TV: Delivering an immersive viewing experience with its sleek infinity air design.
Music Frame: A customizable wireless speaker that seamlessly blends with home decor.
Bespoke AI Laundry Combo™: An all-in-one washer and dryer offering efficiency and convenience.
Easy Setting Box: A tool that allows users to partition their screens for enhanced multitasking and productivity.
Galaxy Z Flip5 Maison Margiela Edition Package: A special edition created in collaboration with Parisian Haute Couture house Maison Margiela, reflecting their unique, unfinished aesthetic with distinct design elements.


Samsung’s diverse range of award-winning designs across products and user experiences highlights its ongoing innovation and commitment to creating solutions that enhance daily life.

Text source: Samsung

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