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HomeTrendsSamsung Celebrates a Decade of Leadership in the Global Soundbar Market

Samsung Celebrates a Decade of Leadership in the Global Soundbar Market

Samsung Electronics has solidified its position as the frontrunner in the global soundbar market for an impressive ten consecutive years, spanning from 2014 to 2023, as per the annual report by FutureSource Consulting. The latest figures, unveiled on February 28, underscore Samsung’s unwavering dominance, boasting a commanding 20.3% market share and contributing 18.8% to the industry’s sales volume in 2023.

Image Source: Samsung

Throughout the years, Samsung has consistently set the benchmark for home entertainment systems, earning acclaim for its soundbars renowned for unmatched sound quality and pioneering innovations. Key features like Q-Symphony and SpaceFit Sound have redefined the auditory experience, delivering users a profoundly immersive soundscape tailored to their individual listening environments.

This standard of excellence has been recognized by industry experts and reviewers, with T3 awarding the HW-Q990C “Best Soundbar” title for its immersive audio and “exceptional object-based sonics,” and HomeTheaterReview giving the soundbar an “Editor’s Choice” distinction and commenting: “It sounds excellent, regardless of what type of content you send its way.”

This year, Samsung continues to push the boundaries with its soundbar lineup, introducing enhanced AI audio features and connectivity options to captivate consumers and home theater enthusiasts alike.

Image Source: Samsung

The flagship Q-series soundbar, HW-Q990D, epitomizes this innovation, offering impressive 11.1.4-channel surround sound and an upgraded Q-Symphony feature. Powered by AI, the device intelligently analyzes and synchronizes voice channels for crystal-clear dialogues and an immersive soundscape across all speakers. Complemented by SpaceFit Sound Pro for personalized audio calibration, the soundbar ensures an immersive experience in any setting. Additionally, HDMI 2.1 and 4K/120Hz passthrough cater to the demands of modern home entertainment systems.

Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics, expressed excitement about the continued market leadership, attributing it to the positive feedback from customers. Kim affirmed Samsung’s commitment to pushing the boundaries of home entertainment with superior sound quality and advanced connectivity features, leveraging AI-based sound technology to enhance the consumer experience and bolster Samsung’s global market presence.

For further details, please visit Samsung’s official website.


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