Komputronik won the prestigious MIXX Awards competition organized by IAB, in which the jury consists of Internet industry specialists. The “Joy of Technology” campaign was awarded in the Performance Marketing category. The awards were presented at a gala in Warsaw.
As a brand, we are really strong in the virtual world.
Karolina Pietz Drapińska, Marketing and PR Director of the Komputronik Group
“As a brand, we are really strong in the virtual world. And the award for us and our campaign in the performance marketing category is particularly important. Because yes, we show everyone, especially our business partners, that we achieve our goals not only effectively, but also impressively. It is also extremely prestigious that we have been appreciated by specialists working with IAB. When you are assessed by outstanding people from the industry, you know that the assessment will be strict and substantive. And this builds our pride in this award.”
– said Karolina Pietz Drapińska, Marketing and PR Director of the Komputronik Group.
In the MIXX Awards, the jury selected the most inspiring, creative and effective campaigns using the digital environment, which, while building value for the brand, company or organization, also set directions for others to take similar actions.
Komputronik prepared the winning communication with the Brand Kolektyw and Sales&More agencies. The “Joy of Technology” campaign was addressed mainly to users aged 15-24, without excluding its target group aged 25-44. Komputronik focused on reaching the generation that is well versed in technology because they are in contact with it all the time, and strongly engaged recipients in social media. Influencer cooperation was established, Live shopping and an Advent calendar were implemented on the advertising website.
The MIXX Award for performance marketing is the culmination of our efforts to ensure that activities conducted in online media are effective, but also as effective as possible.
Karolina Pietz Drapińska, Marketing and PR Director of the Komputronik Group
“This year was full of awards and nominations for the Komputronik campaign, but the change we made in the communication strategy and selection of tools was noticeable to customers and appreciated by our business partners and even… competitors. The MIXX Award for performance marketing is the culmination of our efforts to ensure that activities conducted in online media are effective, but also as effective as possible. This is joint and perfectly synchronized work of marketing and e-commerce. Every day we work for our clients, not awards, but it’s nice to do things worth being recognized by the online environment.
– adds Karolina Pietz Drapińska.
MIXX Awards are organized by the Association of Internet Industry Employers IAB Polska, which has been operating in the world of digital media for 17 years and brings together over 200 entities, including the largest players in the Internet industry, including global entities, the largest Polish portals, media groups, advertising agencies, media houses. , advertising networks and technology providers. The 2023 awards were presented at a gala in Warsaw.
Text and image source: Komputronik
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